Born in L.A., King Dice moved to the Inland Empire at a young age. in 2011 he founded the ultra-popular website JooseBoxx.com becoming one of Southern California's fastest growing Hip-hop Lifestlye websites in little under a year, it was meeting, interviewing, and watching his peers that reminded the emcee of his first love... recording. In Late 2012 he founded Royal Gambling Club and with a roster of innovative, hard-working, and like-minded artists including Lance Cooper, Socal Sinatra, 3D Beats, and childhood friend and DJ, Nasty Nativ, he began to realize the potential opportunity in front of him. Getting back into the groove of making music again, he chose to get his feet wet by entering in various beat making competitions gaining the respect of his peers as a producer as well as an emcee. In the 2012 Rehab Beat Battle he placed fourth. Dice went on to become champion in the 2013 tournament. King Dice released his first album "Red Mahogany Drive" in 2013.