GORDON DUTHIE RELEASES FIRST "MULTIMEDIA MONSTER" MUSIC VIDEO
THE SCOTTISH MUSIC ARTIST'S NEW VIDEO FOR "DIGITAL VIRUS" LOOKS AT THE DARK SIDE OF SOCIAL MEDIA
Gordon Duthie has released the first music video from his upcoming "Multimedia Monster" album, which will be released by the Scottish music artist on Tuesday the 6th of August 2013. The new video for the third track on the album - "Digtal Virus" - is a parody of old science fiction movies, where robots and technology were perceived as powerful enemies. This matches the theme of the song which takes a cynical look at the way social media and the internet are becoming a major part of social norms.
"Multimedia Monster" chronicles Duthie's experiences with technology over the past 20 years, from retro gaming and land-line phones to the saturated mobile and social networking platforms of the modern age. Having recently turned 26, Duthie comes from the last generation who experienced life before the internet became an integral part of western civilisation. The material across "Multimedia Monster" portrays nostalgic, reflective, acerbic, positive and humorous anecdotes of Duthie's view of the ever changing digital world. Musically, the album is an eclectic mix of styles, but is generally heavier than Duthie's previous work. "Multimedia Monster" inputs Duthie away from the natural world, processes him through motherboards and telecommunication masts and outputs a monstrous character addicted to electronic devices and meaningless information.
All songs on the album were written and produced by Duthie from his Aberdeenshire studio. "Multimedia Monster" has raised the music production bar from Duthie's previous work and he has been assisted by sound engineer Kevin Paul who recently worked on Nick Cave's acclaimed "Push the Sky Away". Duthie also spent a day at Steve Mason's (The Beta Band / King Biscuit Time / Black Affair) KronK Studio in Fife with the aim of improving the overall production of his work.
"Multimedia Monster" will be available on CD and via digital download, the track-listing is as follows:
1. A Simpler Time
2. The Curse of the Broken Metal Sword (56k Modems)
3. Digital Virus
4. Red Eyes and Drawn Blinds
5. I Luv U Social Networking
6. A Cynical Mind
7. Deirdre Van Garcia Berg
8. Information Overload (WTF)
9. Gradual Freedom
10. The Music Artist