Impactful. Shave the baby. Make it pop. Are people actually saying these things with a straight face? Chances are, you have heard or will hear someone say these phrases, whether you’re in b-school or in business. And you’ll probably think that the person saying them is a complete tool. We’ve discovered 18 of the silliest buzzwords and their meanings that really need to be put to bed. What’s your favorite silly business buzzword?
Who knows what this really means? Often used in reference to design, “make it pop” typically conveys that the person using it can’t really articulate what they want. But they’ll be sure to tell you if you get it wrong.
Well, this is a lovely phrase, isn’t it? It’s quite fun to imagine eating dog food, especially in a business setting. This silly phrase means that a company uses its own product to demonstrate its quality, but all it demonstrates to us is weird people eating dog food.
By far one of the worst buzzwords of all time, this phrase that’s meant to point out mindless following stems from an incident in which hundreds of cult followers committed suicide using cyanide-laced Kool-Aid.
Outside of business and technology, “disruptive” is a negative thing. But somehow, business minds have determined that this disruptive is good, as in, something so innovative that it disrupts the market.
As the least efficient way to create a pile of salt, “boiling the ocean” is a commentary on one’s productivity. But this silly buzzword turns in on itself: wouldn’t it be more efficient just to say that a worker is “unproductive?”
This phrase might have alarm bells and military missions swimming around in your head, but it’s not at all related to actual missions. Instead, “mission critical” is often about insanely expensive business computer hardware.
Also known as visiting the bathroom during business hours, “bio break” just shares too much. As your peers have to think about what “bio break” might actually mean, they have the unfortunate pleasure of thinking about you visiting the bathroom.