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BFC showrooms expand to LA and Hong Kong

The British Fashion Council are leaving no territory unturned for its young designers, and are expanding their international showroom initiative to introduce British brands to new markets. London show Rooms will take a selection of London’s emerging talent to Los Angeles and Hong Kong in October, after the success of this initiative in Paris and New York. London show Rooms LA will take place 17th – 19th October, giving west coast buyers, and press the opportunity to view the collections and the designers the opportunity to expand in this market. London show Rooms Hong Kong will take place 31st October – 1st November, 2011 with Li & Fung joining as official sponsor. The decision to showcase in Hong Kong supports the China Britain Fashion Alliance, established July 2011, an initiative between the BFC, the Beijing International Brand Management Centre and the China-Britain Business Council to promote British Fashion in China. Designers participating in LA and Hong Kong are previous Fashion Forward alumni and BFC/Vogue Designer Fashion Fund shortlist and British Fashion Awards Menswear and Accessory Designers of the Year 2010. Paris and New York showcases designers who have received NEWGEN, Fashion Forward and Fashion East support. Caroline Rush, CEO of the British Fashion Council, commented “London show Rooms has become an essential initiative to promote British talent internationally and help designers develop their businesses through directly networking and working with media, retailers and the broader fashion industry in each region. We are delighted to take this initiative to LA and Hong Kong.” Image: London Show Rooms Paris AW11