According to GQ Magazine’s blog, Jay-Z just went into business with his long-time industry friend Pharrell Williams. Word is he just purchased the licensing P’s popular clothing brand, Billionaire Boys Club.
GQ has learned that as of today, Jay-Z’s fashion house, Rocawear, owns the licensing to manufacture and distribute Billionaire Boys Club. Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem—using Jay-Z’s business prowess and Pharrell’s creativity. Hypebeast, fret not! BBC won’t be on the shelves of large department stores simply because it’s under the Roc umbrella. But this is the backing that most street wear brands don’t have, which is why we see a lot of them closing their doors. [ READ MORE ]
Jay-Z also has the rights to underground label, Artful Dodger. Looks like he making some good moves..
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