Lott's collection is going to be split into two lines. One will be called Pixie Party, with the other being named California Dreaming.
"I'm having such great fun turning my fashion ideas into another exciting range and am overwhelmed with the response so far. This time I've taken my inspiration from the floaty feminine florals of the '70s to the neon brights of the Miami party scene and what I love to wear out with my friends," Lott explained in a statement.
The collection, which is being designed for Lipsy, will launch on May 24. Watch the first webisode of Pixie Lott for Lipsy below:
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