SEAN JOHN PLANS EUROPEAN EXPANSION, LAUNCH SET FOR EARLY 2011
Sean John's fashion label is set to expand into the European market, with launches in the UK, Germany and Benelux planned for early 2011.
Combs and the Sean John creative team were in London this week to meet buyers and distribution partners, showcasing a small collection of mens- and womenswear specially selected for the European market.
Menswear key pieces include flight jackets, hybrid track/bomber jackets, slim-fit jeans, cargo shorts, fitted cardigans and jacquard sweaters.
The colour palette is muted - khaki, tan, stone, black and white – with flashes of acid yellow seen on trims and linings.
There is less emphasis on indigo denim this season, with bleached-out and over-dyed denim in khaki and olive tones which look more like chinos than jeans.
Sean John prides itself on reinventing the classics, offering well-designed menswear which reference trends while remaining understated.
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