90-year-old Gucci opens museum

Luxury label Gucci is about to open the doors of a museum in its hometown Florence. On display will be Gucci collector’s items and the 90-year-old history of the Italian fashion house, including the Gucci bamboo bag, and the Cadillac by Aldo Gucci, son of founder Guccio Gucci. Located in the medieval palazzo on the Piazza della Signoria, the Gucci Museo features 1.700 m2 and is set over three floors. Creative Director Frida Giannini especially created bags, jewellery, and accessories for the Icon Store of the Museum. The Gucci museum is open for the public from October 5th. Fifty percent of the entrance revenue will be invested in restoration of historical monuments in Florence.